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The Power of Paying It Forward

CEO Feb 2026

In times like these, when uncertainty feels constant and budgets are stretched, it’s natural to wonder how, or even if, we can give back. Many of us want to help our neighbors and causes that we are passionate about within our communities, but it can be hard to know where to start. The good news is that making a meaningful difference doesn’t always require a big gesture. 

Sometimes, it starts with just a few cents.

That’s the simple yet powerful idea behind OPERATION ROUND-UP. Operation Round-Up allows members to voluntarily round their monthly bill up to the nearest dollar. Those extra cents, less than 99 cents per month and no more than $12 per year per meter, get collected and returned directly to our communities through grants. 

Individually, the impact may seem small. Together, it becomes something truly transformative. 

Through Operation Round-Up, we can support local nonprofits, schools, first responders, food pantries, youth programs and community projects that improve the quality of life for everyone. These grants help fund everything from emergency assistance to educational initiatives and community improvements. These are projects that might otherwise go unfunded. 

Every dollar raised stays local, working right here in the communities we all call home. 

What makes this program especially meaningful is that it reflects who we are as a cooperative. We are built on the cooperative principle of Concern for Community, focusing on neighbors helping neighbors. Operation Round-Up is a modern extension of that value, proving that when we come together, even spare change can create a lasting impact. 

There’s also something else worth noting. Giving doesn’t just help the recipient, it helps the giver, too. Research consistently shows that generosity is linked to increased happiness, reduced stress, and a greater sense of purpose and connection. In challenging times, when it’s easy to feel overwhelmed or disconnected, acts of giving, even a few cents per month, can remind us that we’re part of something bigger. 

I know every dollar matters these days. That’s exactly why Operation Round-Up works. It’s an easy, manageable way to contribute without feeling additional financial strain. A few cents each month, combined with the participation of other members, adds up to a powerful force for good. 

Enrolling in Operation Round-Up is simple. You can sign up anytime through SmartHub, or by calling or emailing our office. The FreeState team is always happy to help. Participation is completely voluntary, and you can opt out at any time. The choice is yours, and the impact is shared by all. 

When you choose to participate, you’re not just rounding up a bill. You’re helping a local organization serve a purpose. You’re supporting programs that strengthen our towns. You’re investing in the places we live, work and raise our families. 

Together, we can turn small change into big impact. I encourage you to join us in Operation Round-Up and help us help the communities we all proudly call home.

This content was featured in the Februrary 2026 centerspread of the Kansas Country Living magazine.